My Mother’s Day Amazon FBA bundles didn’t turn out as expected. I’m not 100% sure why, so this article is really just me trying to explore the situation and hopefully learn from it for next year.
Those that know me and my store, know that I absolutely love making themed gift baskets, which in Amazon speak we refer to as Bundles.
On Amazon, a bundle is a group of two or more complimentary products. This is different from a multi-pack which is two or more of the same identical product.
Example of Bundles vs Multipacks. Three identical boxes of Oreo cookies would be a multipack, while a variety pack of three different flavours of Oreo cookies would be a bundle.
Please be sure to read up on Amazon’s policies regarding bundles and multipacks. Bundles and multipacks usually require various sizes of poly bags which I buy from Amazon of course!
My Successful Amazon FBA Bundles in 2015
In January 2015 I decided I was going to give themed gift baskets a try to take advantage of seasonal sales.
Update March 2017 – I can’t believe it’s been 2 years since I wrote this article! I sell more bundles than anything else on Amazon and I have learned a ton. Please check out my new article about the Book of Bundles ebook that I have written!
The first seasonal sale period is Valentine’s Day.
I made 4 different varieties of bundle all consisting of a cute Valentine plush, some Chocolate and a few various trinkets. They were in the Amazon FBA warehouse by mid January and began to sell within a few days of arrival even though they were new products that I created and would have had no ranking. In fact, I sold the last one on something like February 3rd, so I could have probably doubled my inventory and still sold out.
Valentine’s Day Bundles:
- Target buyer: Men buying for their wife or girlfriend
- Presentation: Traditional Valentine pinks and reds, traditional product choice of cute plush and chocolate. Packaged ready to give, just add card.
- Price Points: $25 to $35
The next seasonal sale I decided to hit was Easter
Again, I made 4 different varieties of Easter bundles. These all consisted of some kind of plush and of course chocolates and candies. I also threw in other novelties and trinkets. All sold out in plenty of time before Easter leaving me to think that next year I will increase my efforts there.
- Target buyer: Parents buying for their kids
- Presentation: Traditional Easter plush with pastel colors and lots of candies and chocolates. Packaged ready to give.
- Price Points: $25 to $55
Spurred on by the success of Valentine and Easter gift baskets, it seemed like a no brainer to do Mother’s Day. Mother’s Day is a huge shopping day both online and offline. I made 3 different bundles.
Mother’s Day Bundles
Bundle #1: I found some ceramic measuring spoons and measuring cups at Michaels. They were sort of a Tuscan theme. I was lucky enough to also find some attractive gift boxes at the dollar store that were a perfect fit. This bundle sold out within a couple days of arrival.
Bundle #2: These were based on some high quality Kitchen Towels that I found at Winners with a great logo: “The Kitchen is the Heart of the Home”. I bundled them together with a bag of candy and a tea strainer in a cookie tin. Sold out.
Bundle #3: I thought this was going to be a big winner! The theme was “Strawberry Tea Social”. In the package was a bag of Strawberry Rooibus Tea, some strawberry candy, a silicone tea infuser shaped like a strawberry and a bag of strawberry vanilla course sugar. All packaged in a cookie tin. Only 3 out of 20 sold.
Mother’s Day Bundle specifics:
- Target audience: Anybody with a mother, aunt, sister
- Presentation: All of the items fit perfectly in that cookie tin, so it was ready for gift giving but I don’t think that was clear in the photos or the description. And in hindsight as I look at the listing there is a sickening amount of pink! Also, I ordered Strawberry Rooibus Tea, which is what I got, but I have no idea why the package says ‘Good Luck!’
- Price point: The bundles that sold out were $29.97 but the Strawberry Tea bundle was $39.95. I eventually dropped the price to $29.97 but that didn’t make a difference.
In hindsight, I am reminded of how important being targeted can be. Trying to appeal to a wide audience does not always translate well online. The measuring spoons/cups and the kitchen towels are very clearly something that you think of with Mother’s Day. Very traditional gift for Mom as opposed to the whole tea and cool infuser idea which is not so traditional.
What will I do with these 17 failed Amazon bundles?
Luckily it only costs 50 cents each to recall them back to my home. I plan to dismantle and sell as a tea bundle. I’ll save the tins for next year, and bundle up the tea and sugar with cellophane and ribbons and send back in. I’ll update this article with a progress report on that.
I still love doing bundles and plan to continue. In fact my Father’s Day bundles are already in the warehouse and have been there for 2 weeks without a sale. Am I worried? YES! But now all I can do is wait and see.