Printing Amazon FBA Labels

amazon fba labelsPrinting Amazon FBA Labels

One thing that I notice a lot when I am interacting in the online Amazon seller’s community, is questions and confusion about labeling for Amazon FBA.

Do I put my own label on, do I cover the existing UPC, can I put the label on the bubble wrap, what printer, do I co-mingle or not co-mingle, so many questions!  I am going to try to clear this all up right here and now!

Amazon FBA Labels – Definitions

People get confused and mix up Bar codes, UPCs, ASINS and all the other names for product identifiers that are used on Amazon.  Amazon uses several different numbers and codes to track your inventory.  Each has a different purpose:

GTIN: Global Trade Identification Number is an umbrella term that includes all the numbers below. I only mention it because Amazon refers to it in Seller Central and when you see it mentioned it is referring to any of the below.

UPC.  Stands for Universal Product Code.  Every product sold on Amazon needs to have a unique identification and that identification is normally a UPC.  Think about when you go grocery shopping and they scan the code and the product description and price come up on the display.  They are normally scanning the UPC. You can walk into any grocery store in the country, pick up a tube of Crest toothpaste and the cash register will recognize what it is from the UPC because it is Universal.

While every product sold on Amazon has to have a UPC in order to create the listing, that does not mean that it needs to be printed on the item.  In a grocery store yes, but on Amazon no.  

ASIN.  The Amazon Standard Identification Number(ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon for product identification within the Amazon organization.

When you open a case with Amazon, they always ask for the ASIN.

Seller SKU. This is a number that is auto generated for the merchant (you) to use as your own Merchant SKU.  (SKU stands for Stock Keeping Unit). You can also make it custom.  Some people come up with a SKU naming system that allows them to tell when they created the SKU and the cost.

FNSKU.  This is the code that Amazon generates and prints on your label as a scannable bar code.

When you print your label on your printer at home, you are not printing UPCs or even the Seller SKU.  You are printing the FNSKU, with a barcode that Amazon will scan when they receive your shipment.  This barcode is generated by Amazon and when the Receivers scan it they will know what it is and who it belongs to.

However, if you are creating a product page for an item that does not already exist on Amazon requires a UPC when you create the listing.  This mostly affects PL items and Bundles.  Most sellers use a third party company such as Speedy Bar Codes to obtain their UPC’s in bulk. These UPCs are bought in packs of 5, 10, 100, 1000 or more and are relatively cheap to buy.  However, this practice should be phased out of your business now as Amazon is rejecting more and more of these listings.  It is far better to apply for a UPC Exemption from Amazon.  I do this for all my new bundles now.

Some people think that Amazon now requires you to buy your UPC’s from GS1. Well, that is not true. At least not at this time.

However, the GS1 database does come into play now when you create a new listing on Amazon.  Amazon is now cross checking the UPC you entered against the GS1 database to make sure that the UPC you are using actually does belong to the registered owner of the Brand you are saying you have permission to sell.  This only affects people who are trying to list an item that already has a UPC and that Brand owner is registered with GS1.

Read more about the GS1 here on wiki.  And here is the link to the GS1 website.

What is Stickerless Co-mingling?

You will find this screen in the top right hand corner of Seller Central under Settings>Fulfillment by Amazon>Inventory Settings

amazon fba label requirements I highly, highly, highly recommend to DISABLE stickerless co-mingling of inventory like I have here.  When you choose stickerless co-mingling, Amazon is basically mixing your items with items from other sellers, and when someone buys from your buy box, they might get your item that you sent in, but probably not.

It is only an advantage if you sell counterfeit items (not recommended) or if you suck at prepping  your items and hope that the customer ends up with my item instead of yours. (Read how I prep here).

I aim to send FBA items in perfect condition that are well prepped.  So if someone buys from my Buy Box, I do not want them getting the item from another seller who doesn’t put in the extra bit of effort.  Last month I had only 2 returns for $10,000 in sales and they were both for reasons of ‘found it cheaper elsewhere’.  I can accept that.  I also do not want my buyer to get a potentially counterfeit item from another seller.  Many people had their accounts suspended last year for selling counterfeit Disney items (think Frozen Elsa dolls!) even though they sent in legitimate purchases.  The big downfall of co-mingling your inventory!

So if I have hopefully convinced you to not use stickerless co-mingling then yes, you must label your items (or get Amazon to print them for 20 cents each).  You will need the following items to accomplish this:

  • A way to print your labels
  • Labels
  • All the other usual packing/prepping materials

 Labeling with laser printer or inkjet printer (I did this for 6 months!)

Since I don’t know if you are using Inventory Lab, Scanpower, or whatever else is out there, I will just assume you are new and trying this out and using Seller Central to list, label and ship.  It is perfectly acceptable for newbies like us!

You will need these removable Avery 30 up labels.  Amazon requires removable labels.  They also say you must use a laser printer, but when I started all I had was an inkjet and no money.  I spoke to a rep at seller central and was told the reason for laser was so the label wouldn’t smudge or run.  So I put clear tape over my labels to prevent that issue.

So let’s say you have gone through your Manage Inventory view and selected items for print fba labelsSend/Replenish. The next step is to Create a new Shipping Plan (or add to existing).  After you fill in the chart as to how many you are sending, you will have the opportunity to Print Labels.  I make them into a pdf and then print to my Avery Labels.


Labeling with Dymo printer (recommended)

printing amazon labelsI am so happy, happy with my Dymo 450 Turbo printer!  I don’t know why I waited so long, it has made the whole process so much simpler for me.  The bonus is that it comes with software so it also prints custom labels.  Now I can print “This is a Set, Do Not Separate” and Grocery expiry date labels on the fly as I am working.  Beautiful!

You will need labels, the printer comes with a small roll of labels that are not the right size. I use these Dymo compatible 2-1/4″ x 1-1/4″ labels because they are way cheaper.

I use a program called AZlabels because I find it more convenient to use than Amazon’s Scan and Ship feature.  It only costs a few dollars a month and there is a free version that is perfect for brand new sellers.  I have the Premium unlimited plan and it is a small price to pay to ease up my workflow issues.

How to use the Amazon FBA Labels

So now you have your labels and this part is the same whether you use the Avery labels or the Dymo labels.

You want to make sure that all items have the UPC covered so that the Amazon warehouse receivers do not print amazon fba labelsscan those labels.  They need to scan your labels.  Here are a few general tips:

  • Boxed item with UPC code.  Cover the existing UPC code with your label
  • Boxed item with super large UPC code.  Cover the code with a blank label or 2 labels if required, then put your label on top of the white space created.
  • Stretch wrapped item with code still showing through.  Cover that UPC code with either a suffocation label or your label.
  • Stretch wrapped item with no UPC code showing through.  Put your label right on there.
  • Grocery item multipack. This should be in a poly bag.  Be sure no UPC’s are showing, or cover them all with a blank label before bagging. You will also need 3 other labels which I print on my Dymo at the same time I print my regular label. You will need the suffocation label (unless your poly bags are like these), a ‘This is a Set’ label, and the ‘Expiry Date’ label.
  • Bundles.  Either strategically pack your bundle so no labels show or cover all UPC’s with a blank label before bundling.  You will need your label, and possibly the Suffocation label and This is a Set label, depending on the bundle contents.

I hope that this helps to clear up your thoughts on labeling your items!

One last thing, the shipping label on the box.  You know how it says “Do Not Cover this Label”?  It means do not obscure it.  Go ahead and cover it with clear packing tape to protect it.  Your welcome!  🙂

Looking for some cool Amazon FBA Software tools and apps?

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44 Responses to Printing Amazon FBA Labels

  1. Maggie Owens says:

    Good to know. I will be changing my practices. I wasn’t doing this before but now I see the benefit. Thank you, Anita.

    • anitabreeze says:

      Any help you need Maggie, just let me know! Thanks for coming by!

      • Maggie Owens says:

        Thank you, I will.

      • Disha says:

        Hi Anita,

        I am selling my own clothing brand on Amazon. I bought the UPCs from Ebay so that I can list my items on Amazon.Now I have a question:
        – Do my clothes must have a barcode. If Yes, I was thinking putting the UPC code in a barcode software and generating barcode and then putting that barcode on my brand tag in clothes. Is that ok?
        – I understand that I have to put FNSKU on the poly bag containing the cloth.
        – In case I have barcodes too, as told in point 1, do i need to cover them with white labels. If yes, then what is the point in printing them in the first place.
        Can I just send my item in a polybag with an FNKSU on top of it ?

        Please help.


        • anitabreeze says:

          You only need the UPC’s in order to create the listing on Amazon, you do not need to have them on the product. Your polybag just needs your FNSKU on it. I hope that helps!

  2. Lesley Stevens says:

    I never used co-mingling or stickerless, omg, I’ve read horror stories that truly send chills through me. It’s just not worth being sued or losing my amazon account. Better safe than sorry.

    • anitabreeze says:

      Yes and when I was a brand newbie it was actually you who warned me, so thank you! As soon as I looked into it I could see the dangers.

  3. Juanmore says:

    Great article, very useful! Do I need two different printers though, one for product (UPC/SKU) and one for shipping labels (outside the box, 4×6″)? Been researching this for some time now and haven’t found a reasonably priced thermal printer that could do both

    • Anita says:

      I currently use 2 printers. I use my Canon Inkjet for the Box labels and I use my Dymo for the product labels. There is the Dymo dual printer that does both, I just have never got around to looking into it. Thanks for visiting my blog!

  4. Jim says:

    What’s the model number of the Dymo dual printer? If it can print both shipping labels AND product labels and is small enough to fit in my luggage I’ll buy one.

  5. Hi Anita,
    I would like to purchase the dual printer, do you know the sizes of the labels I should buy? I believe I would need three sizes? Also has anyone in your group purchased the dual printer? I am wondering what their success is with it. Thank you Danielle

    • Anita says:

      I would think just 2 sizes? Unless you also plan to use it for the big shipping labels? I only use mine for the item labels and the size for that one is 30334. I don’t know anyone who is using the Dual. I would suggest joining one of the really large FB groups and asking in there. There’s bound to be someone using it.

      • Davey Mac says:

        I’m just getting into this and needed a printer, because I’ve managed to live the last 15 years without one! So I bought the dual, got it home, and then realized that I don’t actually think it’s big enough to do my shipping labels on it. Booo.

        Additionally, are those 30334 labels accepted for the amazon fba product labels? It’s not a listed acceptable size on the site… but there seems to be a distinct lack of 1×2 5/8″ roll labels available in Canada.

        • Anita says:

          I have used the 30334’s for 2 years now without an issue and almost everyone I know uses them as well. The shipping and box labels I just print on my regular printer on plain paper and tape them on. UPS provides free box envelopes to put those labels on.

  6. Rob says:

    Hello, thank you for your article and your time. I am new to all of this and was wondering if, once I have my fba labels printed, there is a way to make sure that the fba labels are scanable? Would hate to ship everything to Amazon and have them return everything or worse throw it out.

    • Anita says:

      Don’t worry, I remember worrying about the exact same thing when I first printed my labels! Download a bar code scanning app to your phone or even use Profit Bandit or the Amazon Seller App. Scan the code. It won’t find the product obviously because the barcode is a special code only readable by Amazon. But you should see the letters and numbers reflected back to you on your app. Thanks for visiting my blog!

  7. Dave Pollard says:

    Anita, is the information on the 1 x 2/58 labels the same data on shipments of the same items? Example: 50 units of cake mix – each item label is identical. I ask because I want to use my Zebra printer and I have to highlight one label from the pdf sheet.

    • Anita says:

      I’m not 100% sure I understand the question but yes, the labels for 50 boxes of cake mix would all be identical. Ask again, if I missed it! 🙂

  8. Kenda says:

    Have to leave a huge a Thank You! I paid to learn how to do this properly but it took googling to discover your post to get past this issue. Cannot thank you enough for taking the time to post this. I will do my best to purchase through your links as I would love to return the favor.

    • Anita says:

      oh wow, Kenda that is so awesome to hear it was helpful! I’m a huge believe that we don’t need to spend large amounts of money to get started in this business. Thanks for your support.

  9. Eli says:

    I normally get my codes from, I’m currently selling on Amazon, Ebay, Rakuten and Sears, I would recommend them to anyone.

  10. Tammy says:

    I am new to the FBA game and found that I have purchased some toys that are about 4 inches tall but they do not come in any type of box or bag. the vendor label is attached by a “plastic string” with a cardboard tag on it with the vendor upc code. My question is when I print out the amazon labels to put on each toy they label is to long and would have to be wrapped around it to fit. How do I label these to send in for FBA?? Thanks for all the great info!!!

    • Anita says:

      If the toy doesn’t come in a box or a bag, then you should be putting it in one or it could get damaged in the warehouse. You could then put the label on that. Good luck!

  11. Stephen Arnold says:

    This is the first time (I think) I have written on a blog but your article was a godsend. Trying for days to understand the fba label ritual. Thank you so much.

    Just one thing you said:

    ‘While every product sold on Amazon has to have a UPC in order to create the listing, that does mean that it needs to be printed on the item. In a grocery store yes, but on Amazon no.’

    On the one hand you say ‘it needs to be printed on’ then you say ‘but on Amazon no’.

    Slightly confusing but perhaps I am reading it incorrectly.

    Many thanks.

  12. Dan says:

    I have my first products I want to ship. Still not sure about the labels. I have


    Are they only address labels, or can they be used to label the product?

    I have a Laser Printer and the Dymo 450 Turbo

    Do I need the 30334 to label the product?

    I know I can tape a shipping label, are there ones I can use is my Laser printer?

    • Anita says:

      Sorry for the late reply to this, your post was held in moderation due to the links in the comment and I only check those once in awhile. The 30334 is the most commonly used label for FBA. But you can use whatever size fits your printer and you can format to fit the Amazon product info. The labels you linked to look too big for products, were you wanting box labels? I just print mine on paper and put them in a UPS window label. But people who have a large number of boxes to label would of course want a way to print them faster and just slap quickly them on the boxes. Avery also has sheets of shipping labels but I have never used them so I am unsure of what to order.

  13. JJ Parks says:

    Thanks for all of your tips and tricks. I used “RedLaser” app to test that my barcodes were readable (it gives you the full code on screen to give you re-assurance and also tells you that it appears to be an internal packing code. Very helpful and great for peace of mind!

  14. Rhonda says:

    I’ve been using List Label Ship for the past 5 weeks and in spite of never getting it to work properly on my Mac, I was able to get it to work on my PC laptop. Now I can’t log in to the service at all, in spite of my automatic subscription paying them on September 14. I have not gotten a reply from the messages I sent to their support e-mail address either. Are you still able to use them? I’m looking for an alternative solution but haven’t been able to find one. For now I’m back to the 30-up sheet stickers.

    • Anita says:

      wow, I am so sorry and surprised to hear this. Robert has always responded to my support requests same day. Yes, I still use them. Are you on Facebook? I think he is in the Amazon Newbies facebook group, although I haven’t been there for quite some time. I would post a request for help in there, at the very least people in there might know either how to get hold of him or how to help you with your issue.

  15. RobRob says:

    Hi, does anybody know how to get the ‘MERCHANT SKU’ included on the FBA packaging label please? Thanks.

    • Anita says:

      Do you have a reason for needing it to be on there? The barcode that prints out is all that Amazon needs to tell them everything they need to know about this item and who it belongs to.

  16. Fred Amidon says:

    Hi. Thanks for providing all the information on how to do Amazon FBA. I have run into a problem that I have been unable to resolve with the Consumer Rep at Dymo. I purchased the DYMO LabelWriter 450 Turbo and the 30334 labels using your link. My printer did not come with a template for SKU 30334. I have Windows 10. I contacted Dymo by email and received a reply. I was told to delete the software and reinstall. I did that and still no SKU 30334 template. I could not get any of the address templates to print in horizontal mode. Any ideas?

  17. Stephen Weber says:

    You say to use removable labels and then link to labels that are not removable. I’m more confused now than I was before.

    • Anita says:

      Welcome to my world! I just had 3 listings show up as new merged listings with another one that has the wrong pictures and a different description. I appreciate you pointing it out, I will change the link to a Removable. Yes, they would like you to use Removable labels.

  18. Brandon says:

    The link to ListLabelShip is broken, I’m thinking they may be out of business now? Thanks for the article, I’m new to selling on Amazon, and trying to figure out this whole FBA process! 🙂

    • Anita says:

      Yes, I am now removing all the links because mine stopped working and they have not responded to my support requests. I am done with them! I am now using AZLabels and they are treating me well! Plus I like how it works right from Seller Central.

      Sorry, I didn’t see your comment sooner, I am having issues with my notifications. 🙁 Hope your amazon biz is going well!

  19. Sue says:

    Hi Anita,
    Thanks VERY much for the information. Really appreciate it !!! Now, it’s about to be 2018 in a couple hours….is the info on the label printers current? I’m new and only have one printer in my office and it’s an inkjet, so I guess I need either two printers, or the dual printer. One little pet peeve I have is cords…..would love a wifi printer. So, really wishing I could get a wifi dual printer…LOL….just wondering if you have any new info to add at this point? Thanks Again !!!!!!

    • Anita says:

      Hey, sorry I missed your comment here! I have a wifi laser printer now for most of my reports, but I still have that Dymo printer and so do most people I know! As far as I know there is still not a wireless version of it, that would be pretty cool!

  20. Nancie says:

    I am new to FBA and will be sending my order this week. Thanks for this excellent article. I have a brand new ink jet, so I will use that for the time being. However, with definitely get the Dymo Duel printer as soon as I have the funds. I appreciate the tip about the co-mingling as well!

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